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to grow cut flowers that are kind to the planet & support  biodiversity 

The Problems with the cut flower industry

Carbon emissions

The carbon footprint of imported flowers can be 10x that of a UK grown bouquet, yet we currently import 86% of our cut flowers, with the bulk coming from the Netherlands and increasingly, Kenya, Ethiopia and Ecuador. 

The majority of imported flowers are grown in greenhouses, typically heated using non-renewable carbon sources, releasing large amounts of carbon dioxide. Beyond production, the carbon dioxide output is exacerbated by transportation and storage processes. 

Pesticide use

In the Netherlands, the year-round cultivation of roses demands an average of six times the amount of pesticides per hectare annually compared to vegetables.


Unlike food crops, flowers are not subject to the same pesticide regulations, allowing for the use of pesticides that are restricted or banned in other agricultural sectors.

A review on pesticide use in floriculture showed that a substantial number of substances used in cut flower cultivation—93 out of 201—are banned in the European Union (EU). These bans are typically imposed due to the recognised hazards these pesticides pose to human health, wildlife and the environment. 

In the flower bulb world specifically, neonicotinoids are used to drench bulbs to keep aphids and other sap-sucking insects off plants.

Although neonicotinoids have gained notoriety as the 'bee-killing' pesticide, numerous studies have revealed their detrimental impact on a broader spectrum of wildlife. Beyond bees, these chemicals have been shown to cause harm to birds, butterflies, and various other pollinators, as well as adversely affecting aquatic wildlife.

Habitat loss 

Monoculture in flower farming, the practice of cultivating a single crop species over large expanses of land, can have detrimental effects on biodiversity. Monoculture restricts the availability of diverse food sources and habitats for wildlife. 

soil degradation 

Soil plays a crucial role in capturing and storing carbon, a process known as carbon sequestration. Intensive farming practices, such as excessive tillage, overuse of synthetic fertilizers, and continuous monoculture, can have negative effects on soil carbon by promoting its loss through erosion, increased decomposition, and disturbance of the soil structure. 

Water Scarcity

Flower farms are frequently established in regions where water resources are limited. The extraction of water for irrigation purposes can exacerbate local water scarcity issues, particularly in areas already facing challenges such as drought. 

A single rose – grown in Kenya, as many of the world's cut flowers are – takes around 10 litres of water to produce. 

A bouquet of pesticides: Flowers are not subject to the same pesticide regulations as food crops, allowing for the use of chemicals that may be restricted or banned in other agricultural sectors.

Approximately 86% of the UK cut flower market is currently made up of imports, from as far away as Kenya

The carbon footprint of Imported flowers can be 10x that of a uk grown bouquet



 Our dedication to nurturing the natural world is at the core of our practices.

Only 14% of cut flowers sold in the UK are grown in Britain, with the remaining imported from overseas. Our mission is to provide a flower service that is kinder to the planet.  We specialise in using only British grown flowers and foliage, with the majority grown on our field in Woking. ​


We employ a diverse array of cultivation techniques aimed at enriching soil health, from gentle no-dig methods to the strategic use of cover crops, companion planting, and the incorporation of organic matter.

In harmony with nature, we will never use any form of pesticide. Instead, ladybirds feast on aphids, birds help control caterpillar populations, and the natural cycle harmoniously persists.

We actively set aside space for wildlife. We plant rose hedges for birds, drill holes into our boundary posts to foster invertebrate habitats, and leave seedheads untouched over the winter, serving as vital food sources.


We only use 100% peat free compost when starting our seeds and for potting on. 

In our commitment to sustainability, our flowers come wrapped in materials that are 100% compostable and easily recyclable.


When it comes to floristry mechanics, we choose eco-friendly alternatives such as frog pins and chicken wire over Oasis (floral foam). This choice allows us to create beautiful arrangements while minimising our environmental footprint.

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